Fly By Jing brings Chili Crisp to Costco in summer rollout

Fly By Jing is expanding into Costco locations in Los Angeles, Orange County, and Hawaii this summer with Original Sichuan Chili Crisp and Chili Crisp Noodles. The rollout gives shoppers a wider way to buy the brand’s core products as chili crisp demand keeps rising in U.S. grocery aisles.

Why it matters: - Fly By Jing is putting two of its best-known products in front of Costco shoppers at scale. - The move expands access to Sichuan-style pantry staples in a retailer with more than 148.5 million cardholders. - The rollout comes as chili crisp has grown 10x over the past three years, and Fly By Jing says it has driven more than one-third of that growth.

What happened: - Fly By Jing launched a Costco Chili Crisp Takeover this summer in Los Angeles, Orange County and Hawaii. - Original Sichuan Chili Crisp is available now in a 2-pack of 6-ounce jars. - Chili Crisp Noodles will begin rolling out on Costco shelves Aug. 3 in 8-packs. - Both items are priced at $14.99.

The details: - Original Sichuan Chili Crisp is the brand’s original best-selling product and the condiment that helped introduce many U.S. shoppers to chili crisp. - The chili crisp is vegan and Non-GMO Project Verified. - The condiment is made with ingredients sourced from Sichuan, including dried chili peppers, fermented soybean, garlic and shallots. - Fly By Jing says the sauce delivers layered heat, savory depth and crunch, and can be used on eggs, vegetables, proteins, summer salads and vanilla ice cream. - The Costco 2-pack gives shoppers two six-ounce jars to keep on hand. - Chili Crisp Noodles pair premium, sun-dried, knife-cut noodles with a spicy, tangy chili crisp sauce. - The noodles cook in under six minutes. - The noodles use sun-fermented, sourdough-style dough for a bouncy, chewy texture. - The brand says the noodles have a squiggly shape that helps hold sauce in every bite. - Each serving has 12 grams of protein. - The 8-pack format is aimed at shoppers looking to stock up on quick meals.

Between the lines: - Costco gives Fly By Jing a broad retail platform at a time when shoppers are looking for global flavors made with real ingredients. - The rollout also underscores how chili crisp has moved from a niche condiment to a mainstream pantry category. - For Fly By Jing, the Costco debut is both a distribution win and a brand-building moment tied to its Sichuan identity.

What’s next: - Original Sichuan Chili Crisp should remain on Costco shelves through the summer rollout period, with Chili Crisp Noodles arriving starting Aug. 3. - Availability may vary by location. - The company is positioning the Costco launch as a way to reach new shoppers and deepen pantry adoption among existing fans.

The bottom line: - Fly By Jing is using Costco to scale its two signature products and push Sichuan flavor deeper into mainstream U.S. grocery carts.