Marquee Brands, Summit and Harbor team up on Dakine footwear

Marquee Brands has tapped Summit and Harbor to develop Dakine footwear, with the first collection set to launch in Spring 2027. The move expands Dakine into a new category aimed at mountain biking, outdoor and lifestyle consumers across North America.

Why it matters: - Dakine is adding footwear to a brand built around action sports and outdoor gear, creating a new growth category for the company. - The launch gives Marquee Brands a way to broaden Dakine’s reach into specialty bike, skate, surf and outdoor retail. - The collection is aimed at riders and outdoor consumers who want technical, performance-led products.

What happened: - Marquee Brands announced an agreement with Summit and Harbor for Dakine footwear. - The partnership covers design and development of both technical performance and lifestyle footwear. - The first collection will debut in Spring 2027. - Distribution is planned for specialty bike, skate, surf and outdoor retailers in the United States, Canada and Mexico.

The details: - The Spring 2027 lineup will include seven styles. - The assortment will span mountain bike, skate, surf-inspired lifestyle and outdoor footwear. - A technical mountain bike range will lead the collection. - The footwear will include proprietary tooling and original outsole designs. - Summit and Harbor will oversee category development across performance and lifestyle styles. - Product details and retail availability will be announced ahead of launch. - Dakine was founded in Hawaii in 1979. - The brand sells backpacks, travel gear, apparel and accessories for mountain biking, surfing, snowboarding, skiing, skateboarding and outdoor adventure. - Marquee Brands manages a portfolio that includes Dakine, Stance, Totes and Body Glove, among others. - The company’s portfolio spans Luxury, Home & Culinary, Fashion & Lifestyle and Active & Outdoor. - For more information, visit Dakine and Marquee Brands.

Between the lines: - The deal signals a push to extend Dakine’s brand identity beyond equipment and apparel into a higher-margin product line. - Summit and Harbor’s role suggests Marquee Brands wants footwear specialists to translate Dakine’s action-sport positioning into a new category. - The North American retail plan points to a targeted rollout rather than a broad mass-market launch.

What's next: - Dakine and Summit and Harbor will release more product and retail details before the Spring 2027 launch. - Retailers will get a clearer view of assortment, pricing and distribution as the launch approaches. - The category’s early performance will help shape whether Dakine expands footwear beyond the initial seven styles.